The company wanted to replace Salesforce with Pipedrive.
However, Salesforce was deeply connected to a custom internal web application and historical data.
FreedomDev:
The company was able to change CRM platforms without abandoning the custom applications and historical data that had grown around Salesforce.
FreedomDev connected HubSpot and Pipedrive through a master customer-data layer with webhooks, scheduled reconciliation, and clear source-of-truth rules.
FreedomDev created an employee-directory and reporting application that synchronizes employee information from ADP and adds searchable company-specific reporting.
FreedomDev automated the exchange of ERP transaction data with an outside platform, including XML generation, SFTP transfer, returned confirmations, and ERP updates.